The Fight for Fair Chocolate with Jeff Abella, Founder of MOKA Origins
Meet Jeff Abella, cofounder of MOKA Origins, an ethical chocolate and coffee company who is helping reshape broken supply chains, support farmer-owned cooperatives, and reframe chocolate as a specialty food rooted in dignity and transparency.
In this debut episode of The Fixers Podcast, host Amrita Kumar talks with Jeff Abella of MOKA Origins, an ethical chocolate and coffee company based in Honesdale, Pennsylvania. Jeff shares how MOKA Origins is closing the gap between consumers and cacao farmers—many of whom historically earn less than $1 a day.
Listeners will learn how Jeff's work in Cameroon and beyond is helping reshape broken supply chains, support farmer-owned cooperatives, and reframe chocolate as a specialty food rooted in dignity and transparency.
Jeff also shares lessons he has learned as an entrepreneur. He recommends the following books:
- Good to Great by Jim Collins
- Business Made Simple by Donald Miller
- Day Trading Attention by Gary Vaynerchuk
Related Blog Post: The Hidden Forces Behind Your $5 Coffee: What Jeff Abella Taught Me About Global Market Dynamics
Support the Mission: Visit mokaorigins.com to support ethical sourcing through their line of chocolate and coffee products.
To stay up to date with more stories of people solving real problems, subscribe to Fixers, leave a review, and share the episode with friends who care about ethical consumption and global impact.
